Benefits with Arbiter on Branding

Superbrands is the world’s largest independent arbiter of branding. It identifies and pays tribute to exceptional brands by recognizing, rewarding and reinforcing leading brands from all over the world. The organization runs the Superbrands award schemes and promotional programmes, each with a brand focused publication at its core. Superbrand status strengthens a brand’s position, adds prestige and sets the brand apart from its competitors.

Each qualified brand is invited to join a membership programme administered by Superbrands Ltd. For those brands choosing to join, a membership fee is payable. The benefits offered to member brands are detailed below:-

1) Engage with consumers

Distribution of the book and online promotions in the domestic and foreign markets will reach new potential customers worldwide.

2) Drive sales

Research by the Nielsen Company across 48 countries shows that 74% of consumers who recognize the Superbrands Seal claimed to be more likely or much more likely to purchase products or service associated with the Superbrands Award Seal, and 69% would be more likely or much more likely to recommend the product/service to a friend.

3) Influence key decisions makers

There has never been a more important time to make the most of your brand’s strength.
Superbrands Status is a powerful message for your trade customers, employees, and company stakeholders.