Member brands are entitled to use the distinctive Superbrands seal to fully leverage their Superbrands status on a range of communications materials, including advertising, packaging, point of sale materials, internal and external trade messages, and online to show customers that they have achieved this recognition for their branding excellence.

Brands with Superbrand status are entitled to use the Superbrands award seal on their packaging and in their advertising to show customers that they have achieved this recognition for their branding excellence. Many of the world’s leading brands have chosen to advertise the fact that they have received Superbrand status, taking large advertisements in major local publications to do so. A certificate is also provided for display.

Recent independent research shows that almost 70% of consumers are more likely to consider buying a product or service featuring the official Superbrands seal.