Client:

Basco Paints.

Largest paint production facility in East and Central Africa with a capacity of 4.5 million litres per month.

Products available in Kenya, Uganda, Tanzania, Rwanda, Burundi, DRC and Ethiopia.

First to introduce the Automated Computerised Tinting (ACT) Systems into the market.

Largest network of ACT Colourmania Centres in the country, with over 120 outlets.

Offers a range of 7,000 colours and shades, the largest of any brand in the market.

First to introduce the “Colour Trends” concept in Kenya with the ‘Couture Fashion’ palette in collaboration with global colour expert, Kate Smith (USA).

First to introduce ecofriendly paints into the market.

First to introduce anti-bacterial paint into the market.

Offer a wide range of special textures and finishes from global partners such as Pat’s Decor (France), San Deco (Turkey) and Venezia 24/7 (Italy).

First to introduce the Expert Training Centre programme in the industry, a one week course taught at no charge to individuals who are interested in becoming experts in the painting field.

Winners of the Best Ad Campaign in Kenya in 2011 for “Ecofriendly” from the Marketing Society of Kenya.

Has become synonymous with the Duracoat brand ambassador, Peter Marangi.