Client:

ITV.

70% of ITV’s programmings is local.

ITV’s footprint covers the whole of Africa and parts of Europe.

Ardent ITV followers/commentators on twitter and facebook are from the UAE.

50% of the employees that work with ITV were employed when the station started operations in 1994.

ITV stands for Independent Television but most people think it means Innovation, Technology and Vision.

ITV brand is so popular that it is synonymous with television.

The 20:00 hours news attracts over 80% of viewers on any single day.

ITV has correspondents in all the regions in Tanzania and in the Democratic Republic of Congo.

ITV has an internal monitoring system that ensures that all orders are executed correctly and missed spots are made good.

ITV is 100% Tanzanian owned and has no connection with the UK’s ITV.