Midcom wanted to begin operations in Uganda, one of the group’s strong bases. However they were refused the distributorship of Uganda, as they were unproven in telecom distributorship.

Determined to become a Nokia distributor and foreseeing the growth in the telecom industry, Midcom began in Rwanda, and after proving itself in a small market, it entered Uganda and then over the span of ten years, established full-fledged operations in seven countries and became an exclusive Nokia distributor in all these markets.