Good Morning East Africa – Over fourteen million East Africans begin their day by brushing teeth with Whitedent.

Whitedent is a Tanzanian brand that has become a dominant market leader even while competing with international brands.

According to AC Nielsen Retail Audit 2012, Whitedent is Tanzania’s number one toothpaste with market volume share of 79%.

Over one million school children have received oral education through the Whitedent schools dental programme.

Whitedent Road Show has sensitised more than two million people.

Chemi & Cotex is the only company that produces unique small toothpaste packs in 10 / 15 / 25 / 40 grams.

Chemi & Cotex is the fourth manufacturer in the world to possess filling capabilities of a tri-colour toothpaste with separate sections of transparent and opaque toothpastes.